Social Media Optimisation (SMO)
Services – Boost Your Brand Visibility
Drive organic traffic to your social channels and enhance your social media profile with our SMO
(Social Media Optimization). Get increased credibility, visibility, and engagement for your brand’s
social media platform.
What is SMO (Social Media Optimisation)?
Social Media platforms are the best space for marketing nowadays. If you want to do digital marketing for your brand or product, having a social media presence and visibility can be very beneficial. This is when you need SMO (social media marketing). SMO is the Digital Marketing strategy that helps increase your brand's online visibility and presence. As the competition in the market is at its peak, having a strong online presence is non-negotiable - it is crucial. SMO (Social Media Optimisation) is the process that helps to expand the presence of your social media platform for enhanced brand awareness, engagement, and customer trust. It enables you to achieve sustainable growth by optimising your profiles, content, and engagement strategies, unlike social media marketing, which focuses on paid campaigns.
Why Businesses Need SMO Services?
Most users spend half of their time scrolling and engaging on social media. They make their shopping decisions based on trends, virals, ratings, and what they see makes a difference. If your social media platform is not optimised, it will easily get lost in the increasing traffic of brands on social media with strategic SMO. SMO (social media optimisation) is crucial for businesses thinking of creating a social platform for their brand, as it helps to maintain the social channel in such a way that it provides increased online presence and visibility of your brand.
Every business benefits from optimised social presence, from small start-ups to large enterprises. Whether you want to generate leads, promote services, or create brand awareness, SMO ensures your digital voice is heard.
The key signifiers of having SMO for your business are mentioned below:
Enhanced Credibility
With SMO, you can optimise your brand’s social media profiles and create a well-structured profile that efficiently reflects your brand values. A well-structured brand profile will help you increase your brand credibility.
Increased Visibility
Billions of people scroll social media daily, and finding the relevant audience for your brand is challenging. SMO helps you increase your brand visibility, making it easier to target the appropriate audience and convert them into loyal customers. It also becomes easier for relevant users to find your brand among competitors.
Drive Traffic
Choosing relevant traffic among the massive number of social media users is tough. SMO strategies help you post appropriate content on your social media platforms, driving quality and genuine traffic to your channel.
Efficient Engagement
Relevant content, a structured profile, and efficient features will make your social media channel user-friendly and help you drive user engagement. You can use SMO strategies to enhance customer loyalty and engagement for your social media channel.
Our SMO Services.
We provide a wide range of SMO solutions within our SMO(social media marketing) services. Our SMO strategies are designed to make your brand stand out in increased digital engagement. With our service, we commit to delivering the best solution, leading to satisfactory results and maximum ROI. Our strategic and practical services focus on optimising the profile and content, leading to increased social presence and online visibility.
Profile Creation & Optimisation
Your social media profile is the first reflection of your brand and product to potential customers. We commit to optimising your profile and content so users find it relatable and engaging. We create optimised social media channels and accounts for platforms including Facebook, Instagram, LinkedIn, Twitter, and YouTube. We ensure that our accounts are professional and aligned with your brand values.
Content Strategy Development
Content is essential to your social media profile, as it helps the audience connect and relate to your brand. SMO mainly focuses on delivering optimised content for your profile, including attractive graphics, relatable captions for posts, and carousels. With our content strategies, we ensure enhanced user engagement. You can drive your target audience with authentic and relatable content.
Hashtag Research & Implementation
Hashtags are a crucial part of social media. They increase the content's visibility to the relevant audience, increasing quality traffic to your social media platform. We follow a proper research process to identify the trending hashtags that align with your brand identity and demand, to increase the post reach and profile visibility, helping your brand connect with the relevant audience.
Community Engagement & Management
Interaction is vital for increasing connectivity and engaging the audience for enhanced profile engagement. We increase your profile's social media interaction by managing comments, direct messages, and audience reactions to ensure that your brand remains customer-friendly, leading to enhanced loyalty and trust.
Paid & Organic Growth Support
The organic growth of your social media platform is the foundation of your optimised social media channels, but paid support enhances the audience reach on your profile. Our SMO strategies follow a balanced approach, optimising your profile with paid ads and organic visibility.
Cross-Platform Integration
We connect your social media platform with your website and other digital assets to create a smooth digital ecosystem. The cross-platform integration leads to increased traffic flow, better user experience, and enhanced conversions.
Analytics & Reporting
We make data-driven decisions to make the SEO implementation successful for your business. We believe in transparent conversations with our clients, so we provide detailed reports regarding engagements, follower growth, website traffic, and conversion rates so that the client can track the progress.
Trusted by leading companies across industries
Benefits of Choosing SMO for Your Business
A professional SMO is very beneficial for businesses, especially those that manage the whole company digitally. Whether you are a small-scale business or an established organisation, SMO is crucial as it helps you expand your business through optimising your social media channels. Investing in professional SMO services delivers multiple advantages:
Efficient Optimisation
SMO services optimise your social media platforms and content according to your brand's demands and values. This enables relevant audiences to find your brand easily, increasing your brand visibility. Efficient optimisation strategies for your profile and content will make your brand discoverable.
Enhanced Audience Interaction
Our marketing experts follow advanced strategies to create perfect posts and manage the community to generate huge audience interactions. You can increase engagement on your social media platform with increased audience interaction.
Cost-Effective Marketing
SMO(social media marketing) is a cost-effective marketing solution that delivers long-term visibility at minimal cost to ensure maximum ROI. It provides increased traffic and conversion rates with affordable expenses for small and large businesses.
SEO Synergy
SMO helps optimise social media signals, leading to better search engine ranking for your website. Working in parallel with SEO, social media optimisation helps enhance both social media platform and website visibility and traffic.
Platforms covered under our Top-notch SMO Services
Every platform has a different audience and requires a social strategy. Our SMO solutions optimise the platforms mentioned below:
Facebook Marketing
Instagram Marketing
Twitter Marketing
LinkedIn Marketing
Pinterest Marketing
YouTube Marketing
Why Choose JSB Global Infotech for SMO Services?
Partnering with JSB Global Infotech can get you skilled digital marketing experts who will deliver the best SMO solutions with advanced social media strategies, leading to organic traffic.
Get well-structured and customised plans that align with your specific demands and target audiences. These plans will help you deliver customer satisfaction and drive growth.
At JSB Global Infotech, we commit to delivering data-driven results with a track record to ensure increased engagement and brand visibility for clients across various industries.
We have affordable packages for all types of businesses. Our cost-effective pricing delivers promising results without compromising on quality.
We provide detailed analytics and regular updates to measure the progress of implemented SMO strategies, as we maintain transparency with our clients.
Technologies we utilise
SMO vs SMM (Social Media Marketing)
Many businesses confuse SMO (Social Media optimisation) and SMM (Social Media Marketing), which serve different purposes. In this section, we will discuss how the two services differ.
SMO (Social Media Optimisation)
SMO (Social Media optimisation) mainly focuses on organic growth by optimising profiles, content, and engagement strategies.
SMM (Social Media Marketing)
The primary focus of SMM (Social Media Marketing) is on paid advertisements to drive traffic and sales.
Together, they form a strong foundation—SMO builds the foundation for a social media platform by optimising the content, while SMM drives reach. Ignoring SMO often leads to wasted ad spend, as your social profiles lack the credibility and optimisation needed for conversions. So if you want overall social media platform growth, SEO and SMO are vital.
Our SMO Process / Workflow
The SMO process that we have designed follows a systematic approach to deliver measurable outcomes and ensure consistent performance and ongoing digital growth. Below, we have mentioned the step-by-step workflow:
Initial Audit & Strategy Planning
Competitor Research
Profile & Content Optimisation
Engagement & Interaction Strategy
Performance Monitoring
Reporting & Continuous Improvement
Got Questions? We've Got Answers
Find answers to common questions about our services and processes.
Social Media optimisation (SMO) involves enhancing your social media profiles and content to increase visibility, engagement, and brand awareness. Unlike paid ads, SMO focuses on organic growth through profile optimisation, content strategy, and interaction.
SMO focuses on organic methods such as profile optimisation, hashtag research, and engagement strategies, whereas Social Media Marketing (SMM) usually refers to paid advertising campaigns. Both complement each other, but SMO builds a stronger foundation for long-term growth.
Without optimisation, your social media presence may not attract the right audience. SMO ensures your profiles are professional, your content is discoverable, and your engagement builds trust—all of which increase leads, website traffic, and brand credibility.
We provide SMO services for major platforms, including Facebook, Instagram, LinkedIn, Twitter (X), YouTube, and Pinterest. Our approach is tailored to your business goals and target audience.
SMO is a gradual process; results typically become visible within 2–3 months. Engagement, followers, and traffic grow steadily as optimisation continues, leading to long-term brand visibility.
Yes, indirectly. While SMO does not replace SEO, optimised social media profiles and content can improve brand signals, increase website traffic, and enhance online authority – all of which support better search engine rankings.
Absolutely. SMO is one of the most cost-effective ways for small businesses and start-ups to build visibility, reach a wider audience, and create brand recognition without heavy ad spend.
Our SMO packages typically include profile creation and optimisation, content strategy development, hashtag research, community engagement, cross-platform integration, and monthly performance reports. Custom packages are also available based on your requirements.
We track success using KPIs such as follower growth, engagement rate, website referral traffic, content reach, and conversion rates. Detailed reports are shared regularly so you can monitor progress.
Getting started is simple – just contact us via our website, phone, or email. We will conduct a free audit of your current social media presence and provide a tailored SMO strategy aligned with your business goals.
client review
We approached this team to manage our social media presence, and the results have been outstanding. Our engagement on Facebook and Instagram has grown rapidly, and we’ve reached audiences we never thought possible. They understand our brand voice and keep everything consistent.
Their SMO services have really helped us build stronger connections with our customers. The content is always fresh, creative, and perfectly aligned with our business goals. We’ve noticed an apparent increase in leads coming through social channels.
We’ve tried several agencies before, but this team stands out for its professionalism and attention to detail. They tailor strategies for each platform, and it’s evident in the growth we’ve seen on LinkedIn and YouTube. This team is highly recommended for any business looking to expand online.