Marudhaga Case Study
Cultural Elegance Trends
Marudhaga is a curated online destination for elegant and stylish women’s ethnic fashion, blending tradition with modern design.
About the Client [Marudhaga]
Looking for an e-commerce website development and digital marketing agency in India? Here’s how we helped a Jaipur-based fashion brand build a high-performance online store and scale its digital growth. Explore this Ecommerce website development case study India and see how we achieved results. At JSB Global Infotech, we deliver expert ecommerce SEO services across diverse industries and have achieved profitable results.
Marudhaga is an ethnic fashion brand offering a stunning collection of artisanal, handcrafted Rajasthani-inspired lehengas, sharara sets, anarkalis, kurtis, and beautiful dresses. These outfits are a perfect blend of traditional elements and modern styling. The brand vision focuses on crafting and celebrating traditional embroidery methods on different outfits, such as gota patti, zarodoi, and mirror work, leaving customers happy with regional artistry.
Marudhaga presents itself as heritage-inspired fashion, offering comfort and versatility for women. It is an e-commerce fashion-based brand located in Gulabi Nagri, Jaipur. The clothes that reflect strength and confidence, artisans' efforts, and Rajasthani traditions that bloom in every piece of outfit. Customisation is also available for someone who wants to express their personality.
Goal
The modern customer's expectations from any website or online social media page are very high, and that is what they want to deliver. A strong online presence means a valuable website, with a usable design and simplified product scrolling for customers.
Thus, this is where JSB Global Infotech, an ecommerce website development company in India, provides strategic solutions that involve qualitative research, competitor analysis, and contributions from a professional team.
Project Challenges
The effective goal is better, but there will be challenges, explored in this Ecommerce website development case study India. Marudhaga's goal is clear: to develop an online presence that smoothly showcases all products to customers, through the website or mobile-friendly features. However, the challenges they had gone through were:
- 1
The primary challenge was to present the essence of all the handcrafted and artisanal products on the website or in the online space.
- 2
A large proportion of the audience is shifting towards mobile-friendly websites to purchase products. This Ecommerce SEO case study clearly demonstrates how we developed a strong, mobile-friendly website that met the client’s expectations.
- 3
Slow loading speeds, complex UI/UX design that impacts the overall user experience, and customers leaving products in the cart until checkout.
Project solutions
To overcome these challenges and issues and deliver effective project solutions, our team focused on:
As part of our ecommerce website design for fashion brand, we create a website layout that showcases an intuitive user interface, helping customers explore a wide range of collections.
This Ecommerce website development for ethnic wear brand was built to improve navigation and product categories for easier finding.
Developed a full responsive mobile-friendly design for easy exploration of the artisans and handcrafted efforts behind it.
Result
With the full efforts and commitment of the JSB Global Infotech team, we achieved tremendous results for Marudhaga.
Up to 60% increase in fast loading landing pages by using Next.js ecommerce website architecture.
| Metric | Before | After | Result |
|---|---|---|---|
| Largest Contentful Paint (LCP) | 4.8s | 1.9s | 60% Faster Load Time |
| Cumulative Layout Shift (CLS) | 0.32 | 0.05 | 84% More Stable Layout |
| Interaction to Next Paint (INP) | 280ms | 120ms | 57% Faster Responsiveness |
| Overall Performance Score | 54 | 92 | +38 Point Improvement |
As customers were shifting towards mobile-friendly websites, we did the same. By creating easy navigation and simple checkout processes, it has been observed that there has been a 25% increase in mobile conversion rates. .
Proper keyword structuring, research and optimisation have been conducted, and the results: 20K organic search..
| Category | Score | Status |
|---|---|---|
| Performance | 71 | Needs Improvement (Pre-Optimization) |
| Accessibility | 94 | Excellent |
| Best Practices | 92 | Strong |
| SEO Readiness | 100 | Fully Optimized |
Cart abandonment was low due to the simple checkout process and easy shopping methods.
Platform Capabilities
User Features
User registration and login
As a user, you can register or log in by using your phone and email ID.
Features
- How we built a mobile-first ecommerce website for a fashion brand? Through effective shopping and a smooth browsing experience delivered through a mobile-first design website.
- Next.js ecommerce website case study: We have designed a website with easy product filtering and categorisation with Next.js programming language.
- Reduced loading times by responsive website optimisation.
- Developed an easy product management dashboard.
Thus, this Fashion brand digital transformation case study demonstrates that creating a well-optimised, mobile-friendly website is crucial in the fashion industry. Audiences are very well connected to fashion through Instagram, websites, and other social platforms. This website redesign case study truly presents the transformation of the Marudhaga brand, as a strong fashion ethnic brand in India.
Ecommerce website development case study India
Explore the services we delivered:
1. Website design
Crafted an eye-catching and easy navigation website design that reflects the heritage-inspired work of Marudhaga. Our aim was clear:
- •Modern ecommerce website layout
- •Simple browsing experience
- •Attracting user attention
- •Next.js ecommerce website
2. SEO management
As mentioned in this Ecommerce SEO case study, one of our key strategies was to focus on SEO optimisation of Marudhaga. An expert team has been focusing on,
- •Structured Keyword strategy for top search engine rankings.
- •Improve product page rankings.
- •High-quality research and content.
- •Optimised Meta tags and URL slugs.
3. Social Media
We have helped the Marudhaga brand build a strong online presence across platforms, including Instagram and Facebook, and have offered its handcrafted collection to a large audience.
4. Influencer Marketing
Encouraging the power of Influencer Marketing to assist brands like Marudhaga. We ensure we understand your target audience and the project's niche, then begin researching potential influencer partnerships. We have successfully collaborated with well-known influencers, not random followers, helping Marudhaga improve its brand reliability and credibility. The right influencers have helped improve organic reach and build customers' trust.
5. Performance and Paid Marketing
As a reputable performance marketing agency in India, we have successfully implemented data-driven ad campaigns. Enabling high-intent buyers, 100% customer retention and strong conversion growth. The competition among fashion clothing brands, especially ethnic ones, is way too loud, and in this crowded market we took a step by understanding buyer behaviours and choices.
- •We helped Marudhaga grow its online presence through strategic Facebook and Instagram ad campaigns. Their products were stunning and had potential; they just needed the right partner support
- •By leveraging strategy, customer data, and fashion trends, we created visually compelling ads with high-quality video, images and retargeting captions, making it a more effective way to reach potential buyers.
We focused on key channels:
Color Palette & Typography
Typography
Inter Bk BT
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789
Color Palette
#FFFFFF
White
#000000
Black
#573217
Brown
#9333ea
blue
#9B9898
Gray
#fffbeb
Light Amber
Screenshots
