Marudhaga Case Study
Cultural Elegance Trends
Marudhaga is a curated online destination for elegant and stylish women’s ethnic fashion, blending tradition with modern design.
What is Marudhaga?
Marudhaga is a premium Indian fashion brand and online boutique that celebrates the beauty of traditional craftsmanship and contemporary style. Rooted in the royal heritage of Rajasthan, Marudhaga offers an exquisite collection of ethnic wear for women, including designer lehengas, handcrafted suits, festive dresses, anarkalis, and more, all created with attention to detail, rich fabrics, and intricate handwork. The brand blends cultural elegance with modern design sensibilities to deliver timeless outfits perfect for weddings, festivals, celebrations, and everyday fashion. Every piece reflects the passion of skilled artisans and connects heritage with modern confidence. Choosing Marudhaga means wearing not just an outfit, but a story of craftsmanship, emotion, and tradition reimagined for today’s woman.
Business Goal
Project Idea
The project idea is to develop Marudhaga, a modern, scalable, and user-centric e-commerce platform dedicated to ethnic wear and traditional fashion for women. The goal is to create a seamless online shopping experience that reflects the brand’s identity — celebrating Indian craftsmanship, vibrant culture, and contemporary style.
Project Challenges
Creating a visually appealing and easy-to-navigate interface across all devices — including mobiles, tablets, and desktops — is essential for user engagement. Ethnic fashion products often require rich photography and detailed views, which must load quickly without compromising quality.
Features & Deliverables
Process Timeline
Our Solution
JSB Global Infotech delivered a refined, next-generation digital solution tailored for a modern e-commerce experience. Our journey began with in-depth research and a clear understanding of user behavior, business goals, and market trends. This foundation allowed us to craft a strategic roadmap focused on performance, aesthetics, and scalability.
Result
JSB Global Infotech successfully delivered a high-performance e-commerce platform for Marudhaga, designed to elevate the brand’s digital presence and enhance the overall shopping experience. The new website reflects a perfect balance of aesthetic elegance and functional excellence, aligning seamlessly with Marudhaga’s premium ethnic fashion identity.
Marudhaga E-Commerce Features
A scalable and user-centric e-commerce solution developed by JSB Global Infotech.
Color Palette & Typography
Typography
Futura Bk BT
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ABCDEFGHIJKLMNOPQRSTUVWXYZ
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Color Palette
#FFFFFF
White
#000000
Black
#573217
Brown
#9333ea
blue
#9B9898
Gray
#fffbeb
Light Amber
Screenshots
